Marketing

 

Strategic marketing

First, we dig deep to research your business and your market. After mapping an overview we strategize the steps for the year, compile an action plan and set a solid budget.​

 

Overview

Good advertising is never done in a vacuum. And we never steer our clients into a black hole. Our philosophy is that who you are drives where you're going. So when we say, we're interested in getting to know you ... we mean it.

 

Strategy

Our creative bursts aren't merely flights of fancy—they're based on strategic decisions tailored to your business. With research and critical thinking. We can map your way to the stars.

 

Action Plan

We set measurable goals. Then, we track our progress. Creative vision can ignite a successful brand, but accountability will fuel you on the long journey to lasting success.

 

Budget

We understand the importance of getting the most of your resources. We set an agreed-upon budget, chart a course,
and stay on track.

 

 

Social media

Build your network to increase brand visibility

We make sure you’re part of the conversation by devising a social media strategy that meets the goals of your comprehensive media plan. With engaging copy and design, we promote your products, services and people where the buzz happens. We also find relevant news and links of interest to your target audience, while ensuring your posts are link-worthy themselves.

 

Media buying

Make media work for you with our 3-P strategy: 
planning, purchasing and placement.

 

 

 

 

Co-op planning

Branding

Henderson Engineers wanted a fresh perspective to its 10+ year-old visual identity. Its logo was dated, and its marketing materials reflected inconsistent fonts, names and information. To blast them seamlessly into the future, we developed a new brand image that embodied Henderson's multi-directional growth and leading-edge services.

Time for an upgrade? We've got the equipment.

 

 

 

 
Before
After

Public relations

We can get your name into the media's orbit. Send out a press release or advisory, Apply for an award. Get the good word out to your customer or investors with a newsletter or annual report. Our public relations team will help spread your company's positive reputation far and wide.

 

Image is Everything

Press Release

Alert the media about your company's good news! We'll write and send press releases about your business's events, products, promotions, and people.

 

Gain favorable coverage in local, regional and national media, including trade publications. 

 

Award Entries

Thanks to our PR work for the Sportsman Cap Network, founder Abe Yeddis and his grandson, president Dan Saferstein, were honored as Kansas City's Family Business of the Year. The story also hit the trade publications, increasing visibility for Sportsman and generating new customers. We've also gotten Sportsman recognized by Ingram's 40 under 40, national industry publications and more.

 

Newsletters

A great way for KCB Bank to reach its customer base with important news and interesting information is the bank’s newsletter. We put it all together—from development and layout to mail-house coordination and postage.

 

Events

Plan a conference, grand opening, open house or community event and we will deliver creative event services tailored to your needs—including press releases, print materials, e-blasts, signage and more.

Make sure it’s a hit!

 
Conference

Make your next business event stand out while reinforcing your brand. We’ve helped national companies like the Sportsman Cap Network create themes and promotional materials to enhance its annual meeting

of top suppliers.

 

Grand Opening

For the grand opening of the First Bank of Medicine lodge, we wanted to entice guests to join in the party. So we developed the Crack The Safe game, a chance to win over $1000. Each person who pened a free checking account 

received a combination, one of which unlocked a $1000 safe. One lucky winner walked away with the money, but everyone who played left excited about their new bank.

 

Open House

Every year, Thinc Actionwear hosts a customer open house to promote its newest promotional apparel collection. For 2010, they decided on a picnic and barbeque—so we developed taglines like "We’re antsy for

you to meet our suppliers" and "Everyone’s swarming to our open house." The whimsical theme got attention and carried through to e-blasts and even giveaways. We developed the materials and let them have a great party!

 

Community Event

From developing a specific brand solution, to publicizing the event through press releases and media advisories, creating signage, flyers and, of course, developing ads to promote, we're proud to have been a part of KCB Bank's Kidfest event, which helps teach kids important safety lessons.